TRAVOSH - TRAVEL ECOMMERCE WEBSITE
Reimagining the shopping experience for smart travel
Awards
Travosh is the first of its kind, one-stop destination for pre-travel shopping. It is an online platform, that strives to put your shopping needs for an upcoming journey at rest. Originating from the background of hospitality tourism, the stakeholders of Travosh, approached us to give shape to their entrepreneurial idea by creating an identity and online presence for the brand.
A blend between travel and e-commerce
Conducting a user study, it has come to our understanding, that most travelers shop for their tour from retail stores and existing eCommerce platforms using their own understanding of travel requirements. Drawing their attention to a new perspective of travel required shopping, needed an impactful brand presence.
In this competitive scenario, to help Travosh reach out to its rightful audience, we have incorporated the essence of travel in its foundation. This includes building an image and structuring the content strategy based on the idea of exploration while retaining the functionality of a traditional eCommerce website.
The Challenge
Bringing a change in shopping behavior for the travelers of today
The Approach
Become a guiding companion to enable smart travel.
Shopping utility tool for smart travel
Working from our findings, we built a brand image to bring out Travosh’s unique offering of being a guiding beacon of shopping needs for the journey to come.
Drawing inspiration from a multi-tooled pocket knife, our brand idea for Travosh is to portray it as a shopping utility tool for travel. This roots from the brand’s versatile but unique product offering and the structured way it plans to offer it to customers. The symbol is an abstraction of its diversity, dynamism, and flexibility as a commodity which portrays that Travosh can provide results based on the user’s needs.
A new platform, challenging the look and feel of a traditional online stores
Travel and explore is the guiding thought for building this shopping platform. This influenced us to break out of the traditional eCommerce experience, but not to abandon the eCommerce functionality. To introduce this understanding to our product, we adopted an outdoorsy look and feel for our imagery, keeping travel products in focus. Achieving this quality, we were able to extend Travosh’s unique brand image to the eCommerce platform.
Travel at heart, eCommerce in soul
One stop for all destinations needs
What sets Travosh apart is its ability to curate and plan smart. It handpicks and recommends products to the traveler according to their destination and month of travel. Friendly website navigation helped the user explore these curated products.
Travosh also fills travelers in with destination and month-specific weather information. Plus travel itineraries, must-dos, and even alerts and warnings in case of calamities or other threatening situations. The website displayed these specific pieces of information in an engaging and interactive form.
Waterfield - Wealth Management App
UX/UI
Spotify - Music Streaming App
DIGITAL EDITORIAL DESIGN
Veena World - Travel Booking Website
UX/UI, WEB DESIGN
More Projects
Curated products for various travel experiences
A traveler’s soul is always gearing up for some travel experiences. These experience, be it an adventurous one or leisure, gives birth to different travel needs. We understood the dilemmas a traveler faces getting ready for these journeys and introduced navigation for such experience-specific curated products.
Shopping guide from expert travel bloggers
With the onset of the era of social media influencing, it is crucial to spread the word of the brand and its expertise to all its users and, gain their trust and attention. This is best achieved by introducing a blog for the stories of Travosh experts and their journeys. This blog not only provides exciting and useful travel information but also guides the readers in buying the products used by the Travosh experts for their various travels.
